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The Lifecycle Approach To Activedition
The 7-stage Activedition content Lifecycle Approach represents a philosophy of managing content throughout its entire lifecycle. Our approach also appreciates that content can originate from diverse sources and that interaction with other business processes may be required. Through Activedition, you can now effectively create, manage, track and integrate your e-commerce content on an ongoing basis.
Explore the Activedition Lifecycle Use the diagram to explore the different stages of the lifecycle by clicking on the relevant sections.
Content Creation
- Manage content in a controlled manner and empower non-technical users to author, review and submit rich interactive content
- Provide full content management authoring or grant structured content management access to lock down authoring capability
Content Migration
- Import content from other websites and data sources
- Export information for use by other systems
- Re-purpose and deliver content to other channels and devices such as kiosks, 3G phones and PDAs
Content Control
- Design simple or complex publishing workflow processes specific to an organisations requirements
- Deliver content notifications, review past website versions, preview future versions and invoke version control
- Create and manage secure areas to control visitor access to content
Content Marketing
- Provide registration and subscription services delivering opt-in/opt-out newsletters to targeted user groups
- Personalise the delivery of content specific to the needs and preferences of the targeted audience
Content Integration
- Utilise Activedition tags, custom pages and XML import/export system to seamlessly integrate both third party and bespoke applications
- Extend the platform with customer-specific applications using the powerful structured content system
Content Analysis
- Understand the website dynamics, content popularity, navigation paths and what visitors are searching for
- Use the intelligence provided to refine and enhance the content and e-commerce facilities
- Create forms, surveys and polls to gather real market intelligence
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